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Excerpt from TCAD's 2007 Report to the Community

showing C&D's new Lead-Free Wave Solder machine.

 

Aggressive marketing, sales drive up C&D’s revenue

 by George Spohr, Journal Staff
   
C&D Assembly, Inc.
107 Corona Ave.,
Groton, N.Y. 13073

Phone: (607) 898-4275
or (800) 721-0954
Fax: (607) 898-4685
Web site: www.cdassembly.com
Square footage: 14,000
Year founded: 1992
Number of employees: 24
Annual revenues: $3 million

01/21/2005 

 

Major players: 

 
bullet

Jeffrey C. Cronk, President; 

bullet

Michael S. Hammond, Vice president; 

bullet

Candace L. Dann, Treasurer

 

What does your company do? 

C&D Assembly is a 13-year-old, full-service contract manufacturer, specializing in SMT and thru-hole circuit-board assembly. “We also perform electro-mechanical services, chassis assembly, box builds, and board testing,” Cronk says.

 

To what do SMT and thru-hole refer? 

SMT assembly refers to surface-mount technology, where the component leads are soldered to the surface of the printed circuit board on the same side of the printed circuit board on which they are placed. Thru-hole assembly refers to the soldering of component leads which actually go through the printed circuit board. The component leads are soldered to the opposite side of the board on which the component is actually placed.

 

What types of companies or individuals are your customers? 

Any original equipment manufacturer (OEM) that has requirements for outsourcing their electronic requirements. “We bring an economical, high-quality solution to small production runs,” Cronk says. “Today, the majority of circuit-board assemblies are produced offshore. C&D has the unique ability to work closely with OEMs on prototypes or custom jobs and option boards that cannot be produced offshore.”

 

So, the refurbishment-services sector offers opportunities for growth? 

“We have also found that due to our strong technical knowledge in [the] refurbishment-services area, we are saving companies thousands of dollars in warranty and repair costs,” Cronk says. “Where end-user products may have had to be replaced with a new product, or an entire circuit board was traded out for a new circuit board, we are able to test and replace components on the existing circuit board. Given the complexity and component costs on circuit boards, this service [offers] tremendous savings opportunities [for] high-volume OEMs.”

 

You recently completed a 7,600-square-foot expansion, more than doubling the size of your facility. Why did you need the extra space? 

“We experienced tremendous growth in 2003, which required us to purchase additional equipment and hire [more] employees to meet our customers’ demands,” Cronk says. “The addition of the equipment and personnel consumed our entire production floor, resulting in the need for additional manufacturing space.”

 

What new abilities or features does the expanded workplace give your company? 

“In addition to the incremental equipment and people, we now have a manufacturing plant that has the opportunity to work in a lean environment,” Cronk says. “To date, we have dramatically reduced our product-handling time and improved communication between our functional areas due to the production layout afforded C&D from the expansion. Today, we have a bright, energetic production facility for our employees to work in.”

 

Usually companies that double the size of their plant are coming off a period of expansion. Is that the case for your company? 

“We have increased our employee base from 9 to 21 employees in the last two years,” Dann says. And annual revenues have jumped, going from about $400,000 two years ago, to the current $3 million. “One of our biggest customers experienced growth and we grew along with them,” says Dann, declining to name the customer.

 

What kind of annual-revenue growth do you expect going forward? 

“Conservatively, we expect $7 million in revenues within the next five years,” Dann says.

 

How will you accomplish that? 

“We have been strengthening our market presence and customer base through aggressive marketing and sales planning,” says Dann.

 

Does that mean you’ll need to hire more employees? 

Yes, Dann says. The company will hire 10 employees over the next two years, growing to 31 employees by 2007. “The community has been very supportive of C&D,” she adds. “We look forward to being a great partner for the community through job growth, employee development, and strong financial returns.”

Contact The Business Journal at arombel@cnybj.com